I am so impressed by The Dark Knight Rises viral marketing campaign. They let the fans to be involved in the process. From Lucius letter, graffiti, billboard, to Bane’s strike map, they pay attention to every details. To me, The ad campaign has become the integral part of the movie itself. Cannot wait for July 20th to see the it. Also, I wonder what else the marketing team has to offer before the movie opens in theaters.